Sustainability as a Leadershipprinzip – a response to the current crisis in the midst of the financial crisis shows what companies sustainably operate and which are not. Was both in the new economy often sustainability principles, laughed at, so this also occurred against the background of the financial crisis, taking not only the banks ignored the principle of sustainability, but also companies such as Porsche and Schaeffler Group. Details can be found by clicking Digital Cameras or emailing the administrator. General Motors has long abandoned the principle never really internalized and Karstadt is not registered. (Source: Michael Steinhardt). Short-term action before long-term sustainable economies was the motto. Sure, the financial crisis would not have, would have taken Porsche VW, the Schaeffler Group in continental and GM motors would further rehabilitate as well as Karstadt. The question which arises: Why have so many CFO BBs ignored, that money was so low and have not based on the monetary policy, more or less your business strategy a debt policy of the consumers in the United States? Because the internal figures spoke a different language? Because the EVA (economic value added and the EBIT margin) were focused on growth? We have tried in an investigation to find out what is different from other companies that living sustainably and practice and whether they are successful. Basically sustainable enterprises on six core criteria can be set: sustainable management oriented means constantly to expand the core continuous consideration of the strategy, the risks and the opportunities sustainable corporate governance includes sustainable corporate governance risk-conscious growth strategy includes sustainable management includes the external environment stakeholders sustainable management no abrupt change of strategy, but resembles a non-turbulent flow of sustainable corporate management has a comprehensible mission statement for customers, Employee and shareholder are what companies this way and gone and it consistently with their management implemented? Here are three examples: The FA REVO, a sunglasses manufacturer based in the United States has at no time his core field, Polarized Sunglasses high tech leave.
Global markets have been opened up consistently with the Luxotica group. IKEA has held more than 5 years on his concept of America despite setbacks and successfully mixed the American ideas with your own. Schweppes, a German company in the founding produces exclusively product innovations that meet from the outset the same success criteria, as the products existing for approximately 250 years. Looking at the figures and market shares, so common is that they generate a return on sales of more than 8% on average and were never in their history on an entrepreneurial edge these companies. It is to be hoped that sustainability in the future more taking hold in the management levels. If you want to learn more about sustainable business management, please contact us at B.