Paradox of Well-being ' ' Sustainable development is development that satisfies the necessities of the gift without compromising the capacity of the future proper generations to satisfy its necessidades' ' (BRUNDTLAND apud SNOWS, 2003 p.29). This affirmation sends in them to a problematic one, of that ours current system of production and consumption still remains completely different of the ideal, that is of a sustainable society. In accordance with Loyal (2005) only from years 90 was transferred to be spread out it concepts for the support in what it says respect to the industrial productive sector and consequentemente influencing other areas as well as design. This in the sample that the vision of ambient management in sustainable companies as well as designers still is embryonic, what it causes the conservation of paradigms the marketing tradition of consumption that go of meeting with the sustainable principles. The current vision that we have on well-being is of the consumption satisfaction and acquisition of products, that is, the quality of life is guided by a vision of that to live well is to be able to consume more.
As designer it can be sustainable partner-ambient if its main reason of existence is the confection of parts and ways to promote the increase and the desire of the consumption of products and other devices. ' ' The good news is that this paradox can be surpassed: it is possible to imagine a new generation of devices (tangible and intangible) that they collaborate in the definition of new, and more sustainable, social demands. It wants to say, devices that at the same time are appreciated by the potentials using and capable to regenerate the quality of context where if they find. The bad notice is that to conceive and to develop these new devices it is not simple. E, certainly, is not characterized as the consolidated tradition of what designers, so far, had been capable of fazer.' ' (MANZINI, 2008 p.57) To produce and to confection new ideas and products that are sustainable necessarily imply a differentiated consuming public, then, she is necessary that it has a change in the agreement of what it is the quality of life so that let us can have then condizentes devices.