The present article has as objective to study the theoretical concepts of Sustainable Development in the Process of Production of sugar cane of sugar applied to the sucroalcooleira company, beyond presenting the process of agricultural production since the preparation and cultural conservation of the ground, plantation, treatments and harvest. Also the works are shown in evidence used for the Sucroalcooleira companies to reach the Sustainable Development of the sector front to the good moment of the sucroenergtico sector and possibilities to implement programs with focus in improvement of the process and results, atrelados to the good ones you practise partner-ambient capable to generate competitive differential front to the sucroalcooleiro sector. also, to present study for agricultural process of: activity, aspect, impacts and mitigadoras measures to be boarded and treated for the managers and collaborators to the respective areas. The proper one stock market already searched the development sustainable, and adding values to the practical organizations with ecologically correct, where in the developed countries and highly industrialized they faced a new age, challenges and in addition plus a economic barrier.
In the countries where the production and the consumption were bigger, it was initiated internalizao of the ambient costs, with the beginning of the payment of the polluting producer being more honored. The organizations that apiam the cause of the sustainable development will be perceived as most valuable in the market. If not forgetting that the competitive market search constantly the balance in the three spheres: economic, social and ambient to take care of to the demands and requirements of the globalizado market. In the sucroalcooleiro sector it is not different, with requirement and rigidity in practical in the agriculture and the support of the sector, with the opening of the market and the increasing demand for ecologically correct energy sources for all planet, desenfreou the growth of new plants. Until harvest 2010/2011 they will be 73 new plants operating in all Brazil, and the internal competition for the market still more will be incited. Thus the organizations invest in its human and intellectual capital come back toward the management of practical that they come to take care of the technological innovation in its processes for cost reduction, and to add competitive values, exteriorizando practical to take care of and to provide benefits to the society and being preserved the environment, with the sustainable development of the pursuing will be competitive in the market, will become reference for the world-wide market. In this work all agricultural process of the sucroalcooleiro sector was evaluated, making an analysis of activity, aspect, impact and possible partner-ambient and economic improvements capable to atrelar good results the company and possible chances of improvement with multiple profits to the society and the sucroalcooleiro sector.