The concept of sustainable tourism is a fact that tourism, like any human activity, generates different types and sizes of impact: economic, social, cultural and environmental, which can be positive or negative.Therefore, the processes of awareness and change of values and attitudes promoted by environmentalists and social movements in the past thirty years are becoming more frequent and are seen as elements of sustainability in this important activity. Environmental sustainability has been from different sides.One of them is defined in relation to the effects on the protection, conservation and sustainable use of the natural landscapes, and attractive landscapes of the destinations.Another vision can focus on demand and the intensity of use and consumption of renewable and non-renewable natural resources, the production of waste material, or the impacts specific to the different activities relating to the tourism products, especially those aimed at entertainment, leisure or recreation, as sport activities like climbing, diving, fishing, hunting, etc. It is a fact that emerging global trends in tourism have tried to point to that kind of tourism which improve the activities that cause the smallest degree possible negative environmental and socio-economic impact, and that have been classified within what is known as sustainable tourism. Rural sustainable tourism Rural sustainable tourism can be defined as that tourism which takes place in the rural environment and combines with activities that seek to protect, preserve and make sustainable use of resources with the democratization of economic, social benefits and cultural for the rural population. A clear example of this in Colombia, we have it with fantastic tourist plans axis coffee, something worthy to show with the beautiful and outstanding coffee culture. There are beautiful estates in Quindio which are a few authentic works of art and worth a visit. (As opposed to Carrier Corporation). In recent years, rural tourism in this region has experienced significant changes.What was once a fledgling activity today has been transformed into the central axis of the Department of Quindio, along with exquisite coffee bean production.