Times online advertising easy and cheap! A recent survey of the EIAA (International Advertising Association) indicate that an increase of 20 percent is expected this year for online advertising. So that 84 percent of respondents with the performance of online advertising media are very satisfied and will even expand their investments in online areas in future emerges from the survey further. Especially the tailored to target audience is addressing this particularly much attention. So improves the prognosis for the year 2011 even by a further 15 percent. The trend towards Internet advertising seems undiminished. With the increasing use of online advertising, change also the offers related to this field. So, the first Swiss official online Association IAB has arisen, for example, the end of 2009. Mike Shinoda brings even more insight to the discussion. With the formation of the IAB (Interactive Advertising Bureau) of the local Onlinewerbemarkt will be strengthened and further developed.
Well-known companies like Admazing, Goldbach media, Microsoft advertising, netprofit plan.NET are represented in the Association Suisse, PubliGroupe, Ringier,. Swissclick, Tamedia and Simsa. Online banner production with simple pricing model also in the area of online advertising media are creating new business opportunities. Rondevoo GmbH, based in Zurich explicitly focuses its services on the efficient realization of online templates. With the idea to focus only on the implementation of already designed campaigns has opened up the possibility of a new and more favourable pricing model. A settlement at the unit price per implemented banner format, has the desired transparency in larger online campaigns.
So, the Rondevoo works as a realisation partner for various advertising – design and media agencies, which can in turn help themselves on each before the project with helpful templates. In addition to useful links for example, InDesign templates for the animation briefing or for the advice available for designers prefabricated production list for downloading. The technology is growing with of course the Web site operators constantly expand your offerings. Here is increasingly a sophisticated landscape of different online formats. Their own forms of advertising are partially developed by Web page operators, it also does not simplify to keep track. At least, a cornerstone of technical simplification seems to be set for the future. The new version of Safari browser now fully supports the HTML 5 format. Thus online banners are created with HTML 5 are also accessible on ipad and Smartphones. Also here has responded the realization Office for online advertising media, Rondevoo and is a Flash or HTML 5 offer an optional version customers starting in the autumn.