The Analysis of the Speech of French line sees the assujeitado citizen to ideological devices (social religious politicians); it is the language that circulates in the speeches that allow and if it constitutes attraction and persuasion, quarrel spaces in which if the thought and the action elaborate politics. The people has a strong respect in relation of the hierarchy power that is given to the politician on the individual. These cited theoreticians differentiate of Saussure for believing he says that it, history and the citizen is that it contributes in the formation of the ideological speech. All of the citizen it is that it confers its speaks to it, its speech is constructed for that it surrounds to it. The type of speech chosen in this research was the speech politician, being this a discursivo event sufficiently pronounced in social environment all.
That is, it does not have politics without speech. Thus all politician if makes deserving of its mandate through its statement, that is constructed with saying directed for the population, composites of arguments that show a concern with the social causes. That is, the politician uses these resources with interest to guarantee credit and representative confidence while of the people. In this perspective, this work possesss as objective to identify the effect of direction caused by some fragmentos of the speeches of Nelson Mandela, as a form to evidence the ideological estimated ones that if hide under the language of the speech politician. For in such a way, the first part of this article, displays on the estimated theoreticians of the Analysis of the Speech of French line. At as the moment, the discursivos fragmentos of the corpus will be displayed, basing us in the theory of the speech proposals for Bakhtin, focusing the articulation and the polifonia. From Patrick Charaudeau (2008) and other theoreticians, will be studied the persuasion and the ethos, analyzing the fragmentos of the speech of Mandela.