Managing Director

Experts expect a minus two to three percent for the German economy. It says the toughest recession since the war on and all the retail expects a reasonable business? Several factors are behind the relatively positive Outlook: 2008 was a year with extreme price increases. By the summer the inflation was food constantly over seven percent. The energy and gasoline prices increased significantly until the middle of the year. Now they go to the basement and the consumer will notice that immediately in their wallets. There were also real wage increases for the first time in 2008 for a long time, and unemployment continued to fall until the winter. More money in the Pocket well and good. But consumers in the face of the recession rather than reserve socking away stuff there instead of buy new shoes? The inflation expert Hans Wolfgang Brachinger doesn’t believe that.

The control purchase frequent products is crucial for the propensity to consume. Details can be found by clicking US Centers for Disease Control and Prevention or emailing the administrator. Goods such as food and gasoline, for you must grab almost daily in the wallet are,”explains Brachinger, who teaches statistics at the University of Fribourg. These goods are more expensive, decreases the An inflationary cushion create a propensity to consume, the consumer.” But since late 2008, just many of these frequent purchase goods have become cheaper, or at least hardly still more expensive, as the Federal Statistical Office figures show (see chart). This allows many consumers see room for additional consumer spending”Brachinger says. 2009 a good year for the retail industry could be.” Prerequisite for revenue growth was however more price stability and a rapid rise in the unemployment rate. So far the crisis among consumers had not yet arrived, says Markus Preissner of the Cologne Institute for trade research. The dealer would now try to lure reluctant customers with special incentives. In the face of the crisis, restraint prevails at products, their purchasing can be pushed up to”Pan says.

She will overcome such as discounts, but also by favorable financing models. By hire purchase, a part of the payment in the future moves, which makes it psychologically easier to decide on a purchase.” Also Klaus Radtke, Managing Director of Innova, electric chain makes a lot come up with, so that consumers spend their money in his seven professional markets in Berlin. He offers including the consumption vouchers”of 500 euros against the crisis, which is there when buying a kitchen from 3000 euro. Who is a big flat screen wants to procure, can over 72 months in small rates of zero-percent financing to pay off him. We have learned it, to live with small margins”, says Radtke, indicating that he sell currently also no worse off than a year ago. “It might run but even better: a pity that there is no scrapping premiums for old washing machines and refrigerators.”